Agency appointed to deliver Road to Zero public awareness campaign
Waka Kotahi NZ Transport Agency has appointed FCB New Zealand as the strategic creative agency to develop and deliver a new public awareness campaign in 2021 to support the Government’s Road to Zero road safety strategy.
Waka Kotahi General Manager Engagement and Partnerships Karen Jones says the campaign delivered by FCB will focus on lifting public understanding of the Road to Zero approach and supporting its tactics, an action specifically outlined in the strategy.
“This will include increasing public understanding of the safe system approach to reducing deaths and serious injuries on the road, building on and supporting existing advertising and behavioural change programmes.
“On average, one person is killed every day on New Zealand roads and another seven are seriously injured. Deaths or serious injuries should not be an inevitable cost of travelling or making mistakes on the road. The Road to Zero strategy has a vision for a New Zealand where no one is killed or seriously injured in road crashes. It includes how we design the road network, set safe speeds and make road safety decisions. Our campaign aim is for New Zealanders to get in behind the strategy and to support actions making roads in their communities safer.”
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