Motorcyle Awareness Month – starts 1 September 2019
Motorcycle Awareness Month starts this Sunday 1st September. This is an annual initiative to raise awareness of motorcycle safety and is led by the Motorcycle Safety Advisory Council (MSAC) supported by ACC and Safer Journeys partners.
The campaign will target both motorcyclists and drivers, with motorcyclists being asked to refresh their skills with a Ride Forever training course and drivers being asked to ‘look twice to see motorcycles.’
NZTA are working closely with ACC and NZ Police on joint messaging and promotion to help encourage both motorcyclists and drivers to keep motorcyclists safe.
A national media campaign will run throughout September. This includes radio advertisements, billboards, bus backs, petrol station advertisements, posters, online advertising, and social media posts.
Five high profile endorsers have been engaged – Avalon Biddle, Mike Pero, Graeme Crosby, Chris Hurren and Greg Murphy.
A number of regional events will also be held around the country for riders.
More information can be found on the campaign website 31 August http://motorcycleawarenessmonth.co.nz/
